AUGMENTED REALITY BUILDING
Located in billboard-rich downtown Tokyo, the N Building has taken a different approach to outwardly displaying information. The windows act as an interactive augmented reality display that is recognized by users’ cell phones and will display images and information (like tweets from inside). Best of all, the signage does not cover up an part of the structure. This forward-thinking idea perhaps gives us a glimpse into the future of billboard/outdoor advertising.
